GiGi's Story

GiGi Cosmetics was founded by makeup artist Georgia O’Brien, inspired by over a decade in the beauty industry and a love for creating elevated yet effortless beauty.

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GiGi is built on intention — considered formulas, refined shades, and products that feel modern, wearable, and quietly confident.

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Iconic. Effortless. It's always GiGi.

GiGi was born from the girl who gets it - the one who love effortless beauty, glossy lips, glam and a little bit of luxe in every single day. GiGi is made for the girl who does it all and still, always looks put together.

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Our signature formulas have been created to enhance your beauty, never mask it. Because confidence shouldn't feel complicated. GiGi is your go-to for that "I didn't try, but I look incredible" energy.

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